Comments Off on Top 10 Tips for Incredible Video Marketing Success
Achieving video marketing success is sometimes seen as expensive and hard to do. Content creators are often disappointed with the amount of effort it takes to produce an online video versus the online exposure and visibility that it actually receives. What if your video could appear extremely high in the search engines and thousands of views could be obtained for an extremely low price point?
Follow these 10 unforgettable but easy to implement video marketing success tips and you’ll be bragging about the exposure that this rich form of media is providing for you!
1. Upload your video to YouTube
YouTube is second largest search engine in the world. More than 1 billion unique users visit YouTube each month and over 6 billion hours of video are watched every 30 days. Uploading your video to YouTube will instantly get your online video content seen by the masses.
2. Create compelling content
Before creating a video, think of what the online community will be interested in. Making a video that is compelling to a niche audience will result in great organic growth.
As a tennis player, I’m always looking for tips to improve my serve. That’s why when working with a tennis club; we decided to make a video on “How To Hit a Faster Tennis Serve.” The video now has over 112,000 views and is constantly one of the highest referral sources for the tennis clubs website.
“How To” videos are very informative and receive great exposure.
3. Optimize your content
After you have completed your video; strategize as to what keywords you want your video to rank high for. Since Google owns YouTube, the search engine giant gives a lot of authority to YouTube videos in their organic search results.
I wanted to rank high for the keyword “Digital Marketing Company Columbus.” The content in my video was geared around this keyword. I made sure that the keyword in which I was targeting was included in the title, description and tags. Within 30 days, I was able to get this specific video ranked #2 in the organic search results.
The process for getting a video ranked higher in Google search results can be faster than a website since there are less videos out there.
4. Create a strong call-to-action
During the video editing process; create a lower third graphic that is unobtrusive to the video content. Including the website URL that you’d like to promote as well as the phone number and logo is ideal for driving traffic from the video to the website that you’re looking to endorse.
Additionally, include a link to your website in the video description on YouTube so people can get to your site by simply clicking on this link.
Another good idea is to create an end screen for the video that has a call-to-action. This will be the last memory the viewer takes away from your video so give them a reason to visit your website!
5. Run a small advertising campaign
The average cost per view for one of my YouTube advertising campaigns is between $0.02-$0.04. Compared to other areas of online advertising, this is very cheap for branding purposes.
For a real estate company, for a $100 budget, I was able to successfully drive over 2,400 views for one of their 30-second commercials. Additionally, with YouTube advertising you can include a lower third message with clickable links. They also received over 158 views to their website directly from the commercial.
You can simply set-up a YouTube advertising campaign through your Google adwords account.
6. Share, share, share!
Share your video across numerous blogs and social media channels.
The more often your video is shared, the more visibility it will receive. Similar to link building, if your video is picked up on numerous websites, the search engines will view this content as more powerful which can improve your organic ranking for the video.
Additionally, more people will see the video, the more viral it will become which will result in more publicity.
7. The more interaction, the better
The more “likes” you receive on your video and the more comments you obtain, the better. Just like a social media post, the more buzz that your video receives will result in greater exposure.
Typically, if one of my videos receives over 20 combined comments and “Likes” and also generates over 100 views, the more likely I am to see the video spike in the YouTube and organic search results.
8.Add a transcript to your YouTube videos
Most people are not aware that through YouTube, you can actually upload a transcript.
Create a word document based off of what the subject featured in the video is saying. Since major keywords that you want to rank high for will likely be included in the script, this will provide SEO juice for your video.
If you are unfamiliar with creating a YouTube transcript, HERE is a great article that outlines the proper steps.
9. Obtain subscribers
Did you know that when someone subscribes to your YouTube channel, your most recent video will appear on the homepage of their account!
If you subscribe to other channels that are interesting and actively participate in comment discussions, you can easily build your subscriber base. The more subscribers you have, the easier it will be for you to gain publicity for a new video that has been uploaded.
10. Upload your videos to other networks
YouTube is certainly the best bet to receive optimal online exposure for your video. That being said, uploading your video to sites like DailyMotion, Vimeo and Break will be beneficial for added exposure. Sites like Vimeo cost money to sign-up for but depending on your wants and needs for your video, it could very well be worth it.
If you haven’t thought of video marketing, now is a great time to get started. With affordable advertising and tremendous search engine exposure, this rich form of media will help you obtain more publicity. Follow the ten steps above and you’ll see your video skyrocket in the search engine rankings in no time!
Read more at http://www.jeffbullas.com/2013/07/30/top-10-tips-for-incredible-video-marketing-success/#Px5iZLiuSJMY4zGS.99
Comments Off on 8 Ways to Win at Marketing by Being Useful
Author: Jay Baer
Marketers are competing in a vast sea of messages from other companies, friends and family of their clients and prospective clients. Today’s marketers need to be smart and be HELPFUL with their social media marketing and not bombard a sales message over and over again.
In my new book “Youtility: Why Smart Marketing is about Help not Hype” the premise is that if you create marketing that people genuinely want, you can dispense with the “shock,” “awe,” and “viral” and focus on solving problems, answering questions, and creating long-lasting customer relationships by doing so.
Your company is being forced to compete for your customers’ attention against those customers’ family members and best friends. If you’re useful enough, and if you commit to inform rather than promote, customers will reward you with trust and loyalty.
I’d like to share some of my top tips for smart marketing with Youtility:
1. Be a resource
Today’s consumers besieged with every company of every type, size, and description jostling for attention, making pleas to friend, follow, subscribe, read, watch, and click. Unimaginative marketers attempt to stand out with message frequency, or by exchanging bribes for attention (resulting in an explosion of Facebook contests and giveaways, among other tactics).
But sending messages too often can have unintended consequences. Instead, be helpful and provide information that people need such as directions
2. Be inquisitive
You have to understand what your prospective customers need to make better decisions, and how you can improve their lives by providing it. The best way to understand customer needs is to ask real customers. You have to understand not just what your customers need, but how and where they prefer to access information.
3. Be a listener
Nothing reveals real-time customer queries like social media. In my first book, The NOW Revolution, I wrote about the “anyone know” phenomenon in social media, particularly Twitter. Every second of every day consumers are seeking answers and solutions, often phrasing those queries as “Anyone know . . .” Go to Twitter and type “Anyone know” into the search box right now, and you’ll see a river of inquiry flowing by.
In practice, that type of research is better suited for companies looking to provide solutions at the point of need, which is one form of Youtility (@HiltonSuggests does this, for instance). However, for most companies looking to make their marketing more useful, examining social chatter more broadly will be a better way to surface consumer desires.
4. Be radically transparent
Provide online answers to nearly every question a customer could conceivably ask—before they think to ask it.
5. Be patient
That doesn’t mean it will, or should, take you multiple years to start seeing a return on your useful marketing, but recognize that you are planting seeds that will bloom in time, not necessarily overnight.
6. Be wise
To succeed, your prospective customers must consider you a friend. And if, like their friends, you provide them real value, if you practice Youtility rather than simply offer a series of coupons and come-ons, they will reward your company with loyalty and advocacy, the same ways we reward our friends.
7. Be trustworthy
“Trust has never been more important as a corporate asset, and it needs to be managed for people to believe the information you’re putting out,” says Amy Treanor, executive vice president of Edelman Square, the division of the firm responsible for the annual Trust Barometer.
“To really be a trusted enterprise,” Treanor says, “you need to focus on the more societal and engagement activities: transparency, employee engagement, listening to your customers, and putting them ahead of profits.”
8. Market your marketing
You know what happens when most companies launch a new, branded mobile application or other content-rich marketing program intended to effectively combine information and promotion? Nothing. You’ve heard the saying “If a tree falls in the forest, and no one is around to hear it, does it make a sound?”
The same logic works in these scenarios: “If you create Youtility and don’t tell anyone about it, does it even exist?”
When you launch the app, or commence blogging, or begin answering questions, you have not reached the finish line; you have reached the starting line. Too many businesses break out the champagne just because something new was created. Remember, Youtility is all about being useful, which literally means “full of use.”
Do these and you’ll create a customer for life
You know that expression “If you give a man a fish, you feed him for a day; if you teach a man to fish, you feed him for a lifetime”? Well, the same is true for marketing: If you sell something, you make a customer today; if you help someone, you make a customer for life.
I call this Youtility. Not “utility,” because a utility is a faceless commodity. Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is massively useful information, provided for free, that creates long term trust and kinship between your company and your customers
The difference between helping and selling is just two letters. But those two letters now make all the difference.
Inspired by the New York Times best sellerYoutility: Why Smart Marketing is About Help not Hype by Jay Baer. See YoutilityBook.com for other resources.
Podcasts for Business Owners Reveal Powerful 5 Steps Business Goal Formula For All Women Entrepreneurs
Comments Off on Podcasts for Business Owners Reveal Powerful 5 Steps Business Goal Formula For All Women Entrepreneurs
VICTORIA, Australia July, 2013 – It was Robert Collier who said that, “Success is the sum of small efforts that are repeated day in and day out” and he was right. In 2013, when there is a fiercely competitive global market, it’s imperative business owners take the time out to write their business goals down, no matter how long or short they are.
Unfortunately, there are many business owners who rely on wishful thinking, blind luck and hope by NOT taking the ‘time out’ to write down their goals and the actual steps required to achieve them. Business coach and marketing mentor, Annemarie Cross says, “If this sounds familiar, you’re certainly not alone. This is why setting a powerful business goal is something I encourage ALL my clients to work on.”
Annemarie empowers business owners around the world through her podcasts for entrepreneurs on the ‘Ambitious Entrepreneur Network’. She concentrates heavily on helping business women build their reputation as experts in their respective field so they can get noticed, hired, and paid what they are worth.
With close to 100 successful podcasts for business owners under her belt where she interviews guest entrepreneurs to entertain and inform listeners on business topics, Annemarie is successfully gleaning secrets from the people who have already ‘been there, done that’ so that other entrepreneurs can learn from their mistakes and make sure they don’t make the same ones themselves.
By creating a ‘30-day Powerful Biz Goal’ many of Annemarie’s clients and fans of herpodcasts for business owners have achieved incredible results in their businesses. In one of her podcasts for entrepreneurs, Annemarie refers to this ‘Powerful Biz Goal Formula’ that includes five steps to goal achievement each and every time:
- Specific—What is the goal that business owners want to achieve?
Why: Why is this goal important to business owners?
When: When do business owners want to have achieved this goal?
How: How will business owners know when they have achieved their goal?
- Actions— What actions need to be taken to ensure business owners achieve their goal? LIST THEM ALL.
- Resources— Who/What else do business owners need to ensure they achieve their goal?
Schedule Time: Business owners should plan ahead and stick to these commitments.
Outsource Tasks: Business owners should keep in contact with their team ensuring they are aware of deadlines, expectations etc.
Monitor: Business owners should monitor their progress to ensure they stay on track.
Celebrate: Business owners should celebrate their success once they have achieved their goal.
Award-winning podcast host Annemarie Cross has been involved in over 200 podcasts, and has been dubbed ‘The Podcasting Queen’ by her followers and listeners. To find out more about business success from Annemarie, and about her ‘Powerful Biz Goal Formula’, listen to her small business podcast show for entrepreneurs atwww.ambitiousentrepreneurnetwork.com/ today.
Comments Off on LinkinIn 101 Intruduction
Author: Wei Hong
Linkedin 101: Understanding Your LinkeIn Profile To Improve Your Online Presence
Do you want to make better use of your LinkedIn profile?
Do you feel like your LinkedIn profile and presence in underutilized?
Do you want to simplify and figure out how to navigate around LinkedIn?
Join Technology Coach Wei Houng at The Life Oasis for an introductory interactive workshop where he will help you understand how to start marketing yourself or your business on LinkedIn platform!
In this workshop, he will take you buy the hand and show you:
What each section on your LinkedIn profile does.
Where you should focus your energy in building your business or brand.
Please brings a laptop, an open LinkedIn profile, and get ready to have fun!
Cost : FREE
Comments Off on Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Author: Jim Joseph
My first marketing job was at Johnson & Johnson. I was working on baby lotion and baby powder, yet I had never held a baby before in my life. I had to immerse myself in the life of being a mom, if I was ever going to understand my customer‘s needs. It was a lesson I have carried with me ever since.
Many marketers define their target customers by demographic profiles alone. But really understanding your customer should go beyond knowing facts like their gender, age and geographic location. The more you know, the more you’ll be able to create a specific brand experience catering to what your specific customers want and need.
To say your customers are moms, for example, is just too general. At Johnson’s Baby Products, I needed to know a lot more about the kind of mom we were targeting to create a meaningful experience for her. Is she a first-time mom? Has she prepared her nursery yet? What advice is she getting? What aspect of being a new mom is she most worried about?
Gathering such information requires some planning on your part, but it doesn’t necessarily require a big-brand budget. Here are three ways to get inside your customers’ minds to better market to them, regardless of your business size:
1. Step in their shoes. When I started that first job at J&J, I spent time with expectant and new moms. I talked to them about what their days were like and what they were worried about. I changed diapers and bottled-fed newborns. I learned about what would help a new mom get through her day. You can do the same with your customers by spending time participating in how they live their lives.
2. Use social media as a market-study tool. Social media has given us an incredible view into the world of our customers, particularly those who “like” us. You can observe commentary they make about their daily lives and create ways to make them better. Platforms like Facebook should be used for more than just broadcasting your brand. You can literally reach out and ask customers about their lives via social media, keeping track of the analytics on how they respond.
3. Create a survey strategy. Another alternative is to send customers a simple survey that they can complete through the survey provider SurveyMonkey. For a small annual fee, you can create customized multiple-choice questionnaires that also include open-ended psychographic questions. You will be able to learn how your customers think and feel by asking questions like: “What is most important to you?” and “What’s your greatest fear?”
These techniques will help you transcend demographic lines to understand your customers’ emotions and behaviors. Knowing how they feel will allow you to satisfy them emotionally, making you’re brand experience more meaningful in their lives.