Comments Off on Top 10 Tips for Incredible Video Marketing Success
Achieving video marketing success is sometimes seen as expensive and hard to do. Content creators are often disappointed with the amount of effort it takes to produce an online video versus the online exposure and visibility that it actually receives. What if your video could appear extremely high in the search engines and thousands of views could be obtained for an extremely low price point?
Follow these 10 unforgettable but easy to implement video marketing success tips and you’ll be bragging about the exposure that this rich form of media is providing for you!
1. Upload your video to YouTube
YouTube is second largest search engine in the world. More than 1 billion unique users visit YouTube each month and over 6 billion hours of video are watched every 30 days. Uploading your video to YouTube will instantly get your online video content seen by the masses.
2. Create compelling content
Before creating a video, think of what the online community will be interested in. Making a video that is compelling to a niche audience will result in great organic growth.
As a tennis player, I’m always looking for tips to improve my serve. That’s why when working with a tennis club; we decided to make a video on “How To Hit a Faster Tennis Serve.” The video now has over 112,000 views and is constantly one of the highest referral sources for the tennis clubs website.
“How To” videos are very informative and receive great exposure.
3. Optimize your content
After you have completed your video; strategize as to what keywords you want your video to rank high for. Since Google owns YouTube, the search engine giant gives a lot of authority to YouTube videos in their organic search results.
I wanted to rank high for the keyword “Digital Marketing Company Columbus.” The content in my video was geared around this keyword. I made sure that the keyword in which I was targeting was included in the title, description and tags. Within 30 days, I was able to get this specific video ranked #2 in the organic search results.
The process for getting a video ranked higher in Google search results can be faster than a website since there are less videos out there.
4. Create a strong call-to-action
During the video editing process; create a lower third graphic that is unobtrusive to the video content. Including the website URL that you’d like to promote as well as the phone number and logo is ideal for driving traffic from the video to the website that you’re looking to endorse.
Additionally, include a link to your website in the video description on YouTube so people can get to your site by simply clicking on this link.
Another good idea is to create an end screen for the video that has a call-to-action. This will be the last memory the viewer takes away from your video so give them a reason to visit your website!
5. Run a small advertising campaign
The average cost per view for one of my YouTube advertising campaigns is between $0.02-$0.04. Compared to other areas of online advertising, this is very cheap for branding purposes.
For a real estate company, for a $100 budget, I was able to successfully drive over 2,400 views for one of their 30-second commercials. Additionally, with YouTube advertising you can include a lower third message with clickable links. They also received over 158 views to their website directly from the commercial.
You can simply set-up a YouTube advertising campaign through your Google adwords account.
6. Share, share, share!
Share your video across numerous blogs and social media channels.
The more often your video is shared, the more visibility it will receive. Similar to link building, if your video is picked up on numerous websites, the search engines will view this content as more powerful which can improve your organic ranking for the video.
Additionally, more people will see the video, the more viral it will become which will result in more publicity.
7. The more interaction, the better
The more “likes” you receive on your video and the more comments you obtain, the better. Just like a social media post, the more buzz that your video receives will result in greater exposure.
Typically, if one of my videos receives over 20 combined comments and “Likes” and also generates over 100 views, the more likely I am to see the video spike in the YouTube and organic search results.
8.Add a transcript to your YouTube videos
Most people are not aware that through YouTube, you can actually upload a transcript.
Create a word document based off of what the subject featured in the video is saying. Since major keywords that you want to rank high for will likely be included in the script, this will provide SEO juice for your video.
If you are unfamiliar with creating a YouTube transcript, HERE is a great article that outlines the proper steps.
9. Obtain subscribers
Did you know that when someone subscribes to your YouTube channel, your most recent video will appear on the homepage of their account!
If you subscribe to other channels that are interesting and actively participate in comment discussions, you can easily build your subscriber base. The more subscribers you have, the easier it will be for you to gain publicity for a new video that has been uploaded.
10. Upload your videos to other networks
YouTube is certainly the best bet to receive optimal online exposure for your video. That being said, uploading your video to sites like DailyMotion, Vimeo and Break will be beneficial for added exposure. Sites like Vimeo cost money to sign-up for but depending on your wants and needs for your video, it could very well be worth it.
If you haven’t thought of video marketing, now is a great time to get started. With affordable advertising and tremendous search engine exposure, this rich form of media will help you obtain more publicity. Follow the ten steps above and you’ll see your video skyrocket in the search engine rankings in no time!
Read more at http://www.jeffbullas.com/2013/07/30/top-10-tips-for-incredible-video-marketing-success/#Px5iZLiuSJMY4zGS.99
Comments Off on 7 Ways Twitter Can Help Your Business
Author: Guest Author
Murthy Kaushik, named as one of the Top 50 Indian Women to follow on Twitter & one of the Top 10 Most Influential Bloggers in India, shares seven ways in which Twitter can help small business owners.
Small business owners are today faced with several challenges as a part of their everyday business operations. First and most importantly, is the basic need to survive and break-even. Second, is the focus on top-line growth through new customer acquisition or new business from existing customers. Third, is the focus on cost reduction / optimization / rationalization. And last but not least is the focus on profits. Oh! I forgot to mention all the other additional aspects which running a business usually involves – like Positioning, Branding and Marketing, Innovation, Human Resource Management, Communication, Operations, Finance, Strategy, Compliance, etc.
With so many things that need to be done with limited resources and small teams, it can get really busy and overwhelming for small business owners. And it’s so easy to wonder if there is light at the end of the tunnel!
Well here’s the good news! Social Media can definitely help address some of these challenges. Not only is social media cost effective, ubiquitous, easy to learn and adopt; but if a well-integrated social media strategy is adopted, the probability of business success is significantly amplified!
In this article, I will list specific ways in which Twitter can be leveraged for the benefit of small business owners.
First and most important is to establish the BIG “WHY?” – “Why do you as a small business owner want to use Twitter?”
The question is very simple, albeit very important. But giving the right answer usually requires a lot of thought, introspection and clarity on your business goals and strategy. Once you have this answer, the Twitter journey is a lot more focused, useful, productive and enjoyable!
Small business owners could typically use Twitter for any of the following:
1) Connect and Interact with Customers (Existing / New)
The only pre-requisites for this are that you should know exactly who your customers are and whether they are active on Twitter.
Case-in-point: An entrepreneur I know who runs a high-end designer fashion label was working on the Social Media Strategy for her business. During discussions, it emerged that most of her customers are NOT on Twitter. And hence, it made limited sense for her to invest time and effort in building a Twitter presence exclusively for her customer interactions, or for lead generation / business development activities.
As a small business owner, if you’ve established that you’re customers are active on Twitter, the next step is to start active engagement with them. The purpose of customer interactions can vary from announcements of new products / services / offers / discounts, to sharing regular updates on information which is valued by your customer base.
Take-Away: Be clear on who your customers are, and whether they use Twitter. Then you can start connecting and interacting with them.
2) Create a Brand
Twitter can be an effective and powerful channel to establish your brand. The only pre-requisite is that you should be clear on what brand image you want to create, and ensure that you tweet in line with this brand image. This will determine your competitive differentiation, industry presence and positioning. For example, if you are a research firm who provides research services in technology areas, you should tweet snippets about your own research findings, or interesting data / facts and references on technology related research. This will enable you to create your own voice in the Twitter-verse.
Take-Away: Clear, consistent and continuous communication in line with the brand is the key for brand creation and brand recall.
3) Business Networking
One of the keys to success for small business owners is the kind of business networks they are associated with. Twitter can be a very powerful medium to establish new business connections and strengthen existing ones. On many occasions these business networks can help directly / indirectly in new and upcoming opportunities. In addition to specific one-to-one networks / tweets / Direct Messages, active participation in Twitter chats can be a great source for building new business connections or the identification of new business opportunities.
Take-Away: Focus on building and strengthening business networks on Twitter.
One of the most important back-end activities essential for most small business owners is continuous focus on research around specific focus areas. Twitter is a great platform to get real-time access to quality information on any topic. The two specific ways which are of great help in this regard are Hashtag search, and by following the Gurus (experts) in a specific area of interest.
The good news is that research time can be significantly reduced on Twitter. Sometimes an easy way to get answers is to ask a question on Twitter, or ask someone with a good Follower base to post the question. More often than not, this can be one source of primary research data, similar to an online real-time survey.
Take-Away: Be clear on the research objectives and use Twitter to get direct feedback, responses or hear from the experts.
Twitter can be used as a great platform for ideation. Ideas around What next?, How to grow and improve your business?, etc. can occur several times during social conversations and interactions – especially when you engage in dialog on what would make customers happy or what are the current pain–areas which plague a specific customer segment. In addition, interacting with industry peers and in specialized forums / networks can often spark off those “Eureka moments”.
Take-Away: Look to Twitter to hear, discover and learn what others are doing. This is the first source of new ideas.
6) Continuous Learning and Knowledge Updates
Constantly learning and knowing what’s happening in your industry, within the market with your customers, partners, suppliers, competition, etc. is absolutely essential for small business owners. Twitter can be a very effective in helping you do this! The easiest way is to identify your key partners, competitors, customers, analysts, publications and experts in your specific line of business, and follow them on Twitter (provided they have a Twitter presence). You will be able to gather real-time data and insights into trends, views, opinions and perspectives.
Take-Away: Look to Twitter to hear, discover and learn what others are doing. This is the first source of new ideas.
7) Daily Dose of Inspiration/Motivation
The life of many a small business owner is filled with moments of uncertainty, doubt, questions and lows. And giving up is not an option. You have to move ahead! One of the best ways is to stay and feel positive, inspired and motivated through the storms and rainbows.
Again, Twitter can be of immense help in this department. Following Twitter handles which share inspirational quotes, positive thoughts and motivational words / links can sometimes make all the difference in changing our moods, approach, thoughts, perspectives and responses. So, try to start your day by reading something positive / inspirational / motivational – this can set the right tone for your day! And if you’re feeling blue, look up the tweets of someone who motivates / inspires, and that can help you sail through many a blue day!
– See more at: http://www.thenextwomen.com/2013/07/30/7-ways-twitter-can-help-your-business#sthash.Xu6fLNcV.dpuf
Comments Off on 8 Ways to Win at Marketing by Being Useful
Author: Jay Baer
Marketers are competing in a vast sea of messages from other companies, friends and family of their clients and prospective clients. Today’s marketers need to be smart and be HELPFUL with their social media marketing and not bombard a sales message over and over again.
In my new book “Youtility: Why Smart Marketing is about Help not Hype” the premise is that if you create marketing that people genuinely want, you can dispense with the “shock,” “awe,” and “viral” and focus on solving problems, answering questions, and creating long-lasting customer relationships by doing so.
Your company is being forced to compete for your customers’ attention against those customers’ family members and best friends. If you’re useful enough, and if you commit to inform rather than promote, customers will reward you with trust and loyalty.
I’d like to share some of my top tips for smart marketing with Youtility:
1. Be a resource
Today’s consumers besieged with every company of every type, size, and description jostling for attention, making pleas to friend, follow, subscribe, read, watch, and click. Unimaginative marketers attempt to stand out with message frequency, or by exchanging bribes for attention (resulting in an explosion of Facebook contests and giveaways, among other tactics).
But sending messages too often can have unintended consequences. Instead, be helpful and provide information that people need such as directions
2. Be inquisitive
You have to understand what your prospective customers need to make better decisions, and how you can improve their lives by providing it. The best way to understand customer needs is to ask real customers. You have to understand not just what your customers need, but how and where they prefer to access information.
3. Be a listener
Nothing reveals real-time customer queries like social media. In my first book, The NOW Revolution, I wrote about the “anyone know” phenomenon in social media, particularly Twitter. Every second of every day consumers are seeking answers and solutions, often phrasing those queries as “Anyone know . . .” Go to Twitter and type “Anyone know” into the search box right now, and you’ll see a river of inquiry flowing by.
In practice, that type of research is better suited for companies looking to provide solutions at the point of need, which is one form of Youtility (@HiltonSuggests does this, for instance). However, for most companies looking to make their marketing more useful, examining social chatter more broadly will be a better way to surface consumer desires.
4. Be radically transparent
Provide online answers to nearly every question a customer could conceivably ask—before they think to ask it.
5. Be patient
That doesn’t mean it will, or should, take you multiple years to start seeing a return on your useful marketing, but recognize that you are planting seeds that will bloom in time, not necessarily overnight.
6. Be wise
To succeed, your prospective customers must consider you a friend. And if, like their friends, you provide them real value, if you practice Youtility rather than simply offer a series of coupons and come-ons, they will reward your company with loyalty and advocacy, the same ways we reward our friends.
7. Be trustworthy
“Trust has never been more important as a corporate asset, and it needs to be managed for people to believe the information you’re putting out,” says Amy Treanor, executive vice president of Edelman Square, the division of the firm responsible for the annual Trust Barometer.
“To really be a trusted enterprise,” Treanor says, “you need to focus on the more societal and engagement activities: transparency, employee engagement, listening to your customers, and putting them ahead of profits.”
8. Market your marketing
You know what happens when most companies launch a new, branded mobile application or other content-rich marketing program intended to effectively combine information and promotion? Nothing. You’ve heard the saying “If a tree falls in the forest, and no one is around to hear it, does it make a sound?”
The same logic works in these scenarios: “If you create Youtility and don’t tell anyone about it, does it even exist?”
When you launch the app, or commence blogging, or begin answering questions, you have not reached the finish line; you have reached the starting line. Too many businesses break out the champagne just because something new was created. Remember, Youtility is all about being useful, which literally means “full of use.”
Do these and you’ll create a customer for life
You know that expression “If you give a man a fish, you feed him for a day; if you teach a man to fish, you feed him for a lifetime”? Well, the same is true for marketing: If you sell something, you make a customer today; if you help someone, you make a customer for life.
I call this Youtility. Not “utility,” because a utility is a faceless commodity. Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is massively useful information, provided for free, that creates long term trust and kinship between your company and your customers
The difference between helping and selling is just two letters. But those two letters now make all the difference.
Inspired by the New York Times best sellerYoutility: Why Smart Marketing is About Help not Hype by Jay Baer. See YoutilityBook.com for other resources.
Podcasts for Business Owners Reveal Powerful 5 Steps Business Goal Formula For All Women Entrepreneurs
Comments Off on Podcasts for Business Owners Reveal Powerful 5 Steps Business Goal Formula For All Women Entrepreneurs
VICTORIA, Australia July, 2013 – It was Robert Collier who said that, “Success is the sum of small efforts that are repeated day in and day out” and he was right. In 2013, when there is a fiercely competitive global market, it’s imperative business owners take the time out to write their business goals down, no matter how long or short they are.
Unfortunately, there are many business owners who rely on wishful thinking, blind luck and hope by NOT taking the ‘time out’ to write down their goals and the actual steps required to achieve them. Business coach and marketing mentor, Annemarie Cross says, “If this sounds familiar, you’re certainly not alone. This is why setting a powerful business goal is something I encourage ALL my clients to work on.”
Annemarie empowers business owners around the world through her podcasts for entrepreneurs on the ‘Ambitious Entrepreneur Network’. She concentrates heavily on helping business women build their reputation as experts in their respective field so they can get noticed, hired, and paid what they are worth.
With close to 100 successful podcasts for business owners under her belt where she interviews guest entrepreneurs to entertain and inform listeners on business topics, Annemarie is successfully gleaning secrets from the people who have already ‘been there, done that’ so that other entrepreneurs can learn from their mistakes and make sure they don’t make the same ones themselves.
By creating a ‘30-day Powerful Biz Goal’ many of Annemarie’s clients and fans of herpodcasts for business owners have achieved incredible results in their businesses. In one of her podcasts for entrepreneurs, Annemarie refers to this ‘Powerful Biz Goal Formula’ that includes five steps to goal achievement each and every time:
- Specific—What is the goal that business owners want to achieve?
Why: Why is this goal important to business owners?
When: When do business owners want to have achieved this goal?
How: How will business owners know when they have achieved their goal?
- Actions— What actions need to be taken to ensure business owners achieve their goal? LIST THEM ALL.
- Resources— Who/What else do business owners need to ensure they achieve their goal?
Schedule Time: Business owners should plan ahead and stick to these commitments.
Outsource Tasks: Business owners should keep in contact with their team ensuring they are aware of deadlines, expectations etc.
Monitor: Business owners should monitor their progress to ensure they stay on track.
Celebrate: Business owners should celebrate their success once they have achieved their goal.
Award-winning podcast host Annemarie Cross has been involved in over 200 podcasts, and has been dubbed ‘The Podcasting Queen’ by her followers and listeners. To find out more about business success from Annemarie, and about her ‘Powerful Biz Goal Formula’, listen to her small business podcast show for entrepreneurs atwww.ambitiousentrepreneurnetwork.com/ today.
Comments Off on “iParenting” In The Internet Age – Smartphones, Tablets, Computers & Kids
Author: Ryan Gagajena
The rise of computer tablets to smartphones, our children are growing up with these technology every day of their lives. The internet and these technologies have made our lives fun, educational and full of DANGER!
How are parents managing the internet with their kids?
What are parents doing about it?
And what are the benefits and dangers of the internet?
Do you use your phone to baby sit your kids?
Are you worried that your child is getting addicted to video games?
Do you want to leverage the internet as an educational tool but not sure where to start?
Are you not sure how to monitor your child’s activities on the internet to protect them from “harmful” and “inappropriate” contents?
We will discuss on how parents keep up with the latest trends in gaming, social media and security that is appropriate for our children’s age.
Understanding how these electronics devices that are connected to the internet is molding our children’s life.
Fun and educational tools we can use for our children.
Social media and the role it plays in our family.
“Inappropriate” age specific contents that our children are exposed to.
How we monitor our children’s “online” activities?
With the emergence of smart phones and computing tablets, our children will continue to be able to access the internet and use these devices whether we like it or not. As parents, lets take a “pro-active” approach, embrace and make these devices a positive and rewarding experience for our children and our whole society.Check out more classes at www.thelifeoais.comKIDS ARE WELCOMED!NOTE: Kids are welcomed to this event and we will have a separate room for them with activities and a mini-presentation for those kids who might be interested in what is the internet and how does websites work!