Comments Off on 8 Ways to Win at Marketing by Being Useful
Author: Jay Baer
Marketers are competing in a vast sea of messages from other companies, friends and family of their clients and prospective clients. Today’s marketers need to be smart and be HELPFUL with their social media marketing and not bombard a sales message over and over again.
In my new book “Youtility: Why Smart Marketing is about Help not Hype” the premise is that if you create marketing that people genuinely want, you can dispense with the “shock,” “awe,” and “viral” and focus on solving problems, answering questions, and creating long-lasting customer relationships by doing so.
Your company is being forced to compete for your customers’ attention against those customers’ family members and best friends. If you’re useful enough, and if you commit to inform rather than promote, customers will reward you with trust and loyalty.
I’d like to share some of my top tips for smart marketing with Youtility:
1. Be a resource
Today’s consumers besieged with every company of every type, size, and description jostling for attention, making pleas to friend, follow, subscribe, read, watch, and click. Unimaginative marketers attempt to stand out with message frequency, or by exchanging bribes for attention (resulting in an explosion of Facebook contests and giveaways, among other tactics).
But sending messages too often can have unintended consequences. Instead, be helpful and provide information that people need such as directions
2. Be inquisitive
You have to understand what your prospective customers need to make better decisions, and how you can improve their lives by providing it. The best way to understand customer needs is to ask real customers. You have to understand not just what your customers need, but how and where they prefer to access information.
3. Be a listener
Nothing reveals real-time customer queries like social media. In my first book, The NOW Revolution, I wrote about the “anyone know” phenomenon in social media, particularly Twitter. Every second of every day consumers are seeking answers and solutions, often phrasing those queries as “Anyone know . . .” Go to Twitter and type “Anyone know” into the search box right now, and you’ll see a river of inquiry flowing by.
In practice, that type of research is better suited for companies looking to provide solutions at the point of need, which is one form of Youtility (@HiltonSuggests does this, for instance). However, for most companies looking to make their marketing more useful, examining social chatter more broadly will be a better way to surface consumer desires.
4. Be radically transparent
Provide online answers to nearly every question a customer could conceivably ask—before they think to ask it.
5. Be patient
That doesn’t mean it will, or should, take you multiple years to start seeing a return on your useful marketing, but recognize that you are planting seeds that will bloom in time, not necessarily overnight.
6. Be wise
To succeed, your prospective customers must consider you a friend. And if, like their friends, you provide them real value, if you practice Youtility rather than simply offer a series of coupons and come-ons, they will reward your company with loyalty and advocacy, the same ways we reward our friends.
7. Be trustworthy
“Trust has never been more important as a corporate asset, and it needs to be managed for people to believe the information you’re putting out,” says Amy Treanor, executive vice president of Edelman Square, the division of the firm responsible for the annual Trust Barometer.
“To really be a trusted enterprise,” Treanor says, “you need to focus on the more societal and engagement activities: transparency, employee engagement, listening to your customers, and putting them ahead of profits.”
8. Market your marketing
You know what happens when most companies launch a new, branded mobile application or other content-rich marketing program intended to effectively combine information and promotion? Nothing. You’ve heard the saying “If a tree falls in the forest, and no one is around to hear it, does it make a sound?”
The same logic works in these scenarios: “If you create Youtility and don’t tell anyone about it, does it even exist?”
When you launch the app, or commence blogging, or begin answering questions, you have not reached the finish line; you have reached the starting line. Too many businesses break out the champagne just because something new was created. Remember, Youtility is all about being useful, which literally means “full of use.”
Do these and you’ll create a customer for life
You know that expression “If you give a man a fish, you feed him for a day; if you teach a man to fish, you feed him for a lifetime”? Well, the same is true for marketing: If you sell something, you make a customer today; if you help someone, you make a customer for life.
I call this Youtility. Not “utility,” because a utility is a faceless commodity. Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is massively useful information, provided for free, that creates long term trust and kinship between your company and your customers
The difference between helping and selling is just two letters. But those two letters now make all the difference.
Inspired by the New York Times best sellerYoutility: Why Smart Marketing is About Help not Hype by Jay Baer. See YoutilityBook.com for other resources.
Podcasts for Business Owners Reveal Powerful 5 Steps Business Goal Formula For All Women Entrepreneurs
Comments Off on Podcasts for Business Owners Reveal Powerful 5 Steps Business Goal Formula For All Women Entrepreneurs
VICTORIA, Australia July, 2013 – It was Robert Collier who said that, “Success is the sum of small efforts that are repeated day in and day out” and he was right. In 2013, when there is a fiercely competitive global market, it’s imperative business owners take the time out to write their business goals down, no matter how long or short they are.
Unfortunately, there are many business owners who rely on wishful thinking, blind luck and hope by NOT taking the ‘time out’ to write down their goals and the actual steps required to achieve them. Business coach and marketing mentor, Annemarie Cross says, “If this sounds familiar, you’re certainly not alone. This is why setting a powerful business goal is something I encourage ALL my clients to work on.”
Annemarie empowers business owners around the world through her podcasts for entrepreneurs on the ‘Ambitious Entrepreneur Network’. She concentrates heavily on helping business women build their reputation as experts in their respective field so they can get noticed, hired, and paid what they are worth.
With close to 100 successful podcasts for business owners under her belt where she interviews guest entrepreneurs to entertain and inform listeners on business topics, Annemarie is successfully gleaning secrets from the people who have already ‘been there, done that’ so that other entrepreneurs can learn from their mistakes and make sure they don’t make the same ones themselves.
By creating a ‘30-day Powerful Biz Goal’ many of Annemarie’s clients and fans of herpodcasts for business owners have achieved incredible results in their businesses. In one of her podcasts for entrepreneurs, Annemarie refers to this ‘Powerful Biz Goal Formula’ that includes five steps to goal achievement each and every time:
- Specific—What is the goal that business owners want to achieve?
Why: Why is this goal important to business owners?
When: When do business owners want to have achieved this goal?
How: How will business owners know when they have achieved their goal?
- Actions— What actions need to be taken to ensure business owners achieve their goal? LIST THEM ALL.
- Resources— Who/What else do business owners need to ensure they achieve their goal?
Schedule Time: Business owners should plan ahead and stick to these commitments.
Outsource Tasks: Business owners should keep in contact with their team ensuring they are aware of deadlines, expectations etc.
Monitor: Business owners should monitor their progress to ensure they stay on track.
Celebrate: Business owners should celebrate their success once they have achieved their goal.
Award-winning podcast host Annemarie Cross has been involved in over 200 podcasts, and has been dubbed ‘The Podcasting Queen’ by her followers and listeners. To find out more about business success from Annemarie, and about her ‘Powerful Biz Goal Formula’, listen to her small business podcast show for entrepreneurs atwww.ambitiousentrepreneurnetwork.com/ today.
Comments Off on “iParenting” In The Internet Age – Smartphones, Tablets, Computers & Kids
Author: Ryan Gagajena
The rise of computer tablets to smartphones, our children are growing up with these technology every day of their lives. The internet and these technologies have made our lives fun, educational and full of DANGER!
How are parents managing the internet with their kids?
What are parents doing about it?
And what are the benefits and dangers of the internet?
Do you use your phone to baby sit your kids?
Are you worried that your child is getting addicted to video games?
Do you want to leverage the internet as an educational tool but not sure where to start?
Are you not sure how to monitor your child’s activities on the internet to protect them from “harmful” and “inappropriate” contents?
We will discuss on how parents keep up with the latest trends in gaming, social media and security that is appropriate for our children’s age.
Understanding how these electronics devices that are connected to the internet is molding our children’s life.
Fun and educational tools we can use for our children.
Social media and the role it plays in our family.
“Inappropriate” age specific contents that our children are exposed to.
How we monitor our children’s “online” activities?
With the emergence of smart phones and computing tablets, our children will continue to be able to access the internet and use these devices whether we like it or not. As parents, lets take a “pro-active” approach, embrace and make these devices a positive and rewarding experience for our children and our whole society.Check out more classes at www.thelifeoais.comKIDS ARE WELCOMED!NOTE: Kids are welcomed to this event and we will have a separate room for them with activities and a mini-presentation for those kids who might be interested in what is the internet and how does websites work!
Comments Off on LinkinIn 101 Intruduction
Author: Wei Hong
Linkedin 101: Understanding Your LinkeIn Profile To Improve Your Online Presence
Do you want to make better use of your LinkedIn profile?
Do you feel like your LinkedIn profile and presence in underutilized?
Do you want to simplify and figure out how to navigate around LinkedIn?
Join Technology Coach Wei Houng at The Life Oasis for an introductory interactive workshop where he will help you understand how to start marketing yourself or your business on LinkedIn platform!
In this workshop, he will take you buy the hand and show you:
What each section on your LinkedIn profile does.
Where you should focus your energy in building your business or brand.
Please brings a laptop, an open LinkedIn profile, and get ready to have fun!
Cost : FREE
Comments Off on 5 Step Approach to Business Blogging
Author: Alyssa Adkins
You’ve heard it before: in order to generate leads online, your business needs to blog. So, that’s got you convinced? Awesome. Next step: you need to start. Settle those nerves, folks; I’ve got five steps to help you jump start your business blogging strategy.
- Build buyer personas. It’s hard to write a blog, or anything for that matter, without knowing who you’re writing to. Sit down and write your audience profiles: age, occupation, income, wants, needs, aspirations, etc. Once you’ve defined your target audience more robustly, you can then write content that is relevant and meaningful to them.
- Clarify your service areas. In other words, determine the scope and reach of your blog. Are you focusing your content on a certain city? A state? Are you aiming at a national or even global audience? Be realistic and smart about the scope of your blog. In doing so, you can specifically target those areas and optimize for geographically relevant search and social keywords. #score
- List-out blog topics. Seriously, grab that pen and paper (or keyboard and mouse) and those buyer personas you built earlier. With the target audience perspective in mind, think about what you would want and need to know about your services and industry. Blog topics should be focused on relevant content to inform and benefit your buyer. Aim to fulfill a want, need or pain point of your consumer. Try your hand at thought leadership pieces that establish you as a trusted industry source. Avoid purely sales-focused blogs. Think about educational content, and then, if you can relate it back to your services, go ahead. But remember, your blog will not gain traction if a reader can hear the sales pitch in the first sentence.
- Build an editorial calendar. This, my friends, will keep you committed to your blog. For SMBs that are already pressed for time and resources, blogging (and marketing in general) is often the first to go. Do yourself a favor and prepare a monthly blogging calendar, including all the deadlines for drafts and postings. This will give you time to prepare and edit your pieces. You’ll always feel one step ahead – well, at least in your marketing efforts. :)
- Research before your write. It’s tempting to write blogs strictly from your head (hey, you know your business!), but try and use research to enhance your posts. This will help you make stronger arguments that establish you as a thought leader in your industry.
Yes, blogging can be intimidating; it’s hard to know where to start. But, in order to grow your business and market online, you need to blog. Try out these five steps and commit to them. Then, watch as your leads increase (and then keep writing).