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Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

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Source:  http://www.youngentrepreneur.com/startingup/marketing-strategies/marketing-like-the-big-brands-think-you-know-your-customer-think-again/?hootPostID=cb639c398b5ca914e0da623ce978d3ec

Author:  Jim Joseph

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

 

My first marketing job was at Johnson & Johnson. I was working on baby lotion and baby powder, yet I had never held a baby before in my life. I had to immerse myself in the life of being a mom, if I was ever going to understand my customer‘s needs. It was a lesson I have carried with me ever since.

Many marketers define their target customers by demographic profiles alone. But really understanding your customer should go beyond knowing facts like their gender, age and geographic location. The more you know, the more you’ll be able to create a specific brand experience catering to what your specific customers want and need.

To say your customers are moms, for example, is just too general. At Johnson’s Baby Products, I needed to know a lot more about the kind of mom we were targeting to create a meaningful experience for her. Is she a first-time mom? Has she prepared her nursery yet? What advice is she getting? What aspect of being a new mom is she most worried about?

Gathering such information requires some planning on your part, but it doesn’t necessarily require a big-brand budget. Here are three ways to get inside your customers’ minds to better market to them, regardless of your business size:

1. Step in their shoes. When I started that first job at J&J, I spent time with expectant and new moms. I talked to them about what their days were like and what they were worried about. I changed diapers and bottled-fed newborns. I learned about what would help a new mom get through her day. You can do the same with your customers by spending time participating in how they live their lives.

2. Use social media as a market-study tool. Social media has given us an incredible view into the world of our customers, particularly those who “like” us. You can observe commentary they make about their daily lives and create ways to make them better. Platforms like Facebook should be used for more than just broadcasting your brand. You can literally reach out and ask customers about their lives via social media, keeping track of the analytics on how they respond.

3. Create a survey strategy. Another alternative is to send customers a simple survey that they can complete through the survey provider SurveyMonkey. For a small annual fee, you can create customized multiple-choice questionnaires that also include open-ended psychographic questions. You will be able to learn how your customers think and feel by asking questions like: “What is most important to you?” and “What’s your greatest fear?”

These techniques will help you transcend demographic lines to understand your customers’ emotions and behaviors. Knowing how they feel will allow you to satisfy them emotionally, making you’re brand experience more meaningful in their lives.

Web Designers, Developers and Internet Marketing – Torrance South Bay Area

October 22, 2012 by  
Filed under News & Events

Umeworks – umeworks.com
– Affordable custom websites and other graphic design capabilities – ideal for the new and small business owner.

StudioOneDesigners – www.studioonedesigners.com
– Studio One Designers is a professional graphic design and marketing solutions company located in Torrance, CA and working with selective clients all over the U.S.

TheClientFinder –  theclientfinder.com
– websites/search marketing

SouthbayWebsiteDesign – www.southbaywebsitedesign.com
– SoCal Website Design and South Bay Website Design.com are based in Los Angeles and Hermosa Beach, which is in the South Bay Area (including Torrance, Redondo Beach, Manhattan Beach, Carson, El Segundo, Gardena, Lawndale, Hawthorne, Inglewood, Lomita, Los Angeles, Westwood, Santa Monica, Malibu, Hollywood, Long Beach, West LA, Brentwood, Belaire) of California.

TheSherwoodgGroup – www.thesherwoodgroup.com
–  The Sherwood Group provides professional graphic design and custom web site design services throughout Santa Clarita, Valencia, and in the greater
Los Angeles areas of California

CustomWebsiteDesignWebsite – www.customwebsitedesignwebsite.com
– custom website design | custom website designer | Kern Vore and associates

ArtisanCrew – www.artisancrew.com
– Website Design / Internet Marketing (S.E.O. / S.E.M. / P.P.C.) / Custom Software

WebsitePipeline – www.websitepipeline.com/usac/Torrance_CA_home.asp
– websitepipeline™ is a Web Design company that builds, hosts and supports custom websites for the Torrance, California (CA) market.

DogsOfDesign – www.dogsofdesign.com
– Dogs of Design Studios has the essential fusion of industry experience, technical prowess, attitude, conceptual skill, current market analysis and snark to make your brand development campaign sing.

DougLevyDesigns – www.douglevydesigns.com
– Website Design, Web Soultions, Web Marketing, SEO.

Sperka International LLC – si-usa.com
– Sperka International LLC provides web development, design, ,ecommerce shopping cart, database, online catalog, back office applications, search engine marketing.

Endertech – www.endertech.com
– We specialize in Internet related services such as web hosting, web design, web development and online marketing.

TalyDesign – www.talydesign.com
– Website Designer Specializing in Search Engine Optimization (SEO) Search Engine Maintenance (SEM), Live Chat and Internet marketing.

Quiqhiq – www.quiqhiq.com
– Website Design for eBusiness. Web design of applications, mobile systems, smart card solutions, midrange server software, games.

DesignFluxx –  www.designfluxx.com
– The Top Ranked Apple Valley California Website Design, Search Engine Optimization, and Marketing Firm in Southern California serving Apple Valley.

RM Web Development – www.devrm.com
– Business Website Design, Blog Design, Forum Design, eCommerce Websites, Custom CRM System Design, Joomla, WordPress Design

R.B. Zack & Associates, Inc – www.rbza.com/default.aspx
– We are a California based software company since 1981 offering web development, application development, custom software, web design, database design.

Brooke York Design –  www.brookestudio.com/index.html
– Brooke York Design based in Torrance, CA, is a professional design company. We specialize in Corporate ID, Stationery, Business Cards, Catalogs, Brochures, Packaging, Web Sites, and P.O.P. displays. Brooke York Design enhances your company’s identity. Let us grow your image.

Creative Juices – cjuices.com
– Offering full Graphic Design and Web Design services. Find out how Creative Juices can help you build your brand with a professional, creative logo and compelling website.

Accelerate Online – www.accelerateonline.net
– Accelerate Online specializes in professional, cost-effective web design, development and Internet marketing solutions for small and medium-sized businesses.

GrafixBox – www.grafixbox.biz

-Web Design, Corporate Websites, Small Business Websites, CMS Websites, Search Engine Optimization, Organic SEO, eCommerce