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Top 10 Tips for Incredible Video Marketing Success

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Top 10 Tips for Incredible Video Marketing Success

Achieving video marketing success is sometimes seen as expensive and hard to do. Content creators are often disappointed with the amount of effort it takes to produce an online video versus the online exposure and visibility that it actually receives. What if your video could appear extremely high in the search engines and thousands of views could be obtained for an extremely low price point?

Follow these 10 unforgettable but easy to implement video marketing success tips and you’ll be bragging about the exposure that this rich form of media is providing for you!

1. Upload your video to YouTube

YouTube is second largest search engine in the world. More than 1 billion unique users visit YouTube each month and over 6 billion hours of video are watched every 30 days. Uploading your video to YouTube will instantly get your online video content seen by the masses.

2. Create compelling content

Before creating a video, think of what the online community will be interested in. Making a video that is compelling to a niche audience will result in great organic growth.

As a tennis player, I’m always looking for tips to improve my serve. That’s why when working with a tennis club; we decided to make a video on “How To Hit a Faster Tennis Serve.” The video now has over 112,000 views and is constantly one of the highest referral sources for the tennis clubs website.
Create compelling video content

“How To” videos are very informative and receive great exposure.

3. Optimize your content

After you have completed your video; strategize as to what keywords you want your video to rank high for. Since Google owns YouTube, the search engine giant gives a lot of authority to YouTube videos in their organic search results.

I wanted to rank high for the keyword “Digital Marketing Company Columbus.” The content in my video was geared around this keyword. I made sure that the keyword in which I was targeting was included in the title, description and tags. Within 30 days, I was able to get this specific video ranked #2 in the organic search results.

Top 10 Tips for Incredible Video Marketing Success

The process for getting a video ranked higher in Google search results can be faster than a website since there are less videos out there.

4. Create a strong call-to-action

During the video editing process; create a lower third graphic that is unobtrusive to the video content. Including the website URL that you’d like to promote as well as the phone number and logo is ideal for driving traffic from the video to the website that you’re looking to endorse.

Additionally, include a link to your website in the video description on YouTube so people can get to your site by simply clicking on this link.

Another good idea is to create an end screen for the video that has a call-to-action. This will be the last memory the viewer takes away from your video so give them a reason to visit your website!

5. Run a small advertising campaign

The average cost per view for one of my YouTube advertising campaigns is between $0.02-$0.04. Compared to other areas of online advertising, this is very cheap for branding purposes.

For a real estate company, for a $100 budget, I was able to successfully drive over 2,400 views for one of their 30-second commercials. Additionally, with YouTube advertising you can include a lower third message with clickable links. They also received over 158 views to their website directly from the commercial.

You can simply set-up a YouTube advertising campaign through your Google adwords account.

6. Share, share, share!

Share your video across numerous blogs and social media channels.

The more often your video is shared, the more visibility it will receive. Similar to link building, if your video is picked up on numerous websites, the search engines will view this content as more powerful which can improve your organic ranking for the video.

Additionally, more people will see the video, the more viral it will become which will result in more publicity.

7. The more interaction, the better

The more “likes” you receive on your video and the more comments you obtain, the better. Just like a social media post, the more buzz that your video receives will result in greater exposure.

Typically, if one of my videos receives over 20 combined comments and “Likes” and also generates over 100 views, the more likely I am to see the video spike in the YouTube and organic search results.

8.Add a transcript to your YouTube videos

Most people are not aware that through YouTube, you can actually upload a transcript.

Create a word document based off of what the subject featured in the video is saying. Since major keywords that you want to rank high for will likely be included in the script, this will provide SEO juice for your video.

If you are unfamiliar with creating a YouTube transcript, HERE is a great article that outlines the proper steps.

9. Obtain subscribers

Did you know that when someone subscribes to your YouTube channel, your most recent video will appear on the homepage of their account!

If you subscribe to other channels that are interesting and actively participate in comment discussions, you can easily build your subscriber base. The more subscribers you have, the easier it will be for you to gain publicity for a new video that has been uploaded.

10. Upload your videos to other networks

YouTube is certainly the best bet to receive optimal online exposure for your video. That being said, uploading your video to sites like DailyMotion, Vimeo and Break will be beneficial for added exposure. Sites like Vimeo cost money to sign-up for but depending on your wants and needs for your video, it could very well be worth it.

If you haven’t thought of video marketing, now is a great time to get started. With affordable advertising and tremendous search engine exposure, this rich form of media will help you obtain more publicity. Follow the ten steps above and you’ll see your video skyrocket in the search engine rankings in no time!
Read more at http://www.jeffbullas.com/2013/07/30/top-10-tips-for-incredible-video-marketing-success/#Px5iZLiuSJMY4zGS.99

7 Ways Twitter Can Help Your Business

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Source:  http://www.thenextwomen.com/2013/07/30/7-ways-twitter-can-help-your-business

Author:  Guest Author

 

 Murthy Kaushik, named as one of the Top 50 Indian Women to follow on Twitter & one of the Top 10 Most Influential Bloggers in India, shares seven ways in which Twitter can help small business owners.

Small business owners are today faced with several challenges as a part of their everyday business operations. First and most importantly, is the basic need to survive and break-even. Second, is the focus on top-line growth through new customer acquisition or new business from existing customers. Third, is the focus on cost reduction / optimization / rationalization. And last but not least is the focus on profits. Oh! I forgot to mention all the other additional aspects which running a business usually involves – like Positioning, Branding and Marketing, Innovation, Human Resource Management, Communication, Operations, Finance, Strategy, Compliance, etc.

With so many things that need to be done with limited resources and small teams, it can get really busy and overwhelming for small business owners. And it’s so easy to wonder if there is light at the end of the tunnel!

Well here’s the good news! Social Media can definitely help address some of these challenges. Not only is social media cost effective, ubiquitous, easy to learn and adopt; but if a well-integrated social media strategy is adopted, the probability of business success is significantly amplified!

In this article, I will list specific ways in which Twitter can be leveraged for the benefit of small business owners.

First and most important is to establish the BIG “WHY?” – “Why do you as a small business owner want to use Twitter?”

The question is very simple, albeit very important. But giving the right answer usually requires a lot of thought, introspection and clarity on your business goals and strategy. Once you have this answer, the Twitter journey is a lot more focused, useful, productive and enjoyable!

Small business owners could typically use Twitter for any of the following:

1) Connect and Interact with Customers (Existing / New)

The only pre-requisites for this are that you should know exactly who your customers are and whether they are active on Twitter.

Case-in-point: An entrepreneur I know who runs a high-end designer fashion label was working on the Social Media Strategy for her business. During discussions, it emerged that most of her customers are NOT on Twitter. And hence, it made limited sense for her to invest time and effort in building a Twitter presence exclusively for her customer interactions, or for lead generation / business development activities.

As a small business owner, if you’ve established that you’re customers are active on Twitter, the next step is to start active engagement with them. The purpose of customer interactions can vary from announcements of new products / services / offers / discounts, to sharing regular updates on information which is valued by your customer base.

Take-Away: Be clear on who your customers are, and whether they use Twitter. Then you can start connecting and interacting with them.

2) Create a Brand

Twitter can be an effective and powerful channel to establish your brand. The only pre-requisite is that you should be clear on what brand image you want to create, and ensure that you tweet in line with this brand image. This will determine your competitive differentiation, industry presence and positioning. For example, if you are a research firm who provides research services in technology areas, you should tweet snippets about your own research findings, or interesting data / facts and references on technology related research. This will enable you to create your own voice in the Twitter-verse. 

Take-Away: Clear, consistent and continuous communication in line with the brand is the key for brand creation and brand recall.

3) Business Networking

One of the keys to success for small business owners is the kind of business networks they are associated with. Twitter can be a very powerful medium to establish new business connections and strengthen existing ones. On many occasions these business networks can help directly / indirectly in new and upcoming opportunities. In addition to specific one-to-one networks / tweets / Direct Messages, active participation in Twitter chats can be a great source for building new business connections or the identification of new business opportunities.

Take-Away: Focus on building and strengthening business networks on Twitter.

4) Research

One of the most important back-end activities essential for most small business owners is continuous focus on research around specific focus areas. Twitter is a great platform to get real-time access to quality information on any topic. The two specific ways which are of great help in this regard are Hashtag search, and by following the Gurus (experts) in a specific area of interest.

The good news is that research time can be significantly reduced on Twitter. Sometimes an easy way to get answers is to ask a question on Twitter, or ask someone with a good Follower base to post the question. More often than not, this can be one source of primary research data, similar to an online real-time survey.

Take-Away: Be clear on the research objectives and use Twitter to get direct feedback, responses or hear from the experts.

5) Ideation

Twitter can be used as a great platform for ideation. Ideas around What next?, How to grow and improve your business?, etc. can occur several times during social conversations and interactions – especially when you engage in dialog on what would make customers happy or what are the current pain–areas which plague a specific customer segment. In addition, interacting with industry peers and in specialized forums / networks can often spark off those “Eureka moments”.

Take-Away: Look to Twitter to hear, discover and learn what others are doing. This is the first source of new ideas.

6) Continuous Learning and Knowledge Updates

Constantly learning and knowing what’s happening in your industry, within the market with your customers, partners, suppliers, competition, etc. is absolutely essential for small business owners. Twitter can be a very effective in helping you do this! The easiest way is to identify your key partners, competitors, customers, analysts, publications and experts in your specific line of business, and follow them on Twitter (provided they have a Twitter presence). You will be able to gather real-time data and insights into trends, views, opinions and perspectives.

Take-Away: Look to Twitter to hear, discover and learn what others are doing. This is the first source of new ideas.

7) Daily Dose of Inspiration/Motivation

The life of many a small business owner is filled with moments of uncertainty, doubt, questions and lows. And giving up is not an option. You have to move ahead! One of the best ways is to stay and feel positive, inspired and motivated through the storms and rainbows.

Again, Twitter can be of immense help in this department. Following Twitter handles which share inspirational quotes, positive thoughts and motivational words / links can sometimes make all the difference in changing our moods, approach, thoughts, perspectives and responses. So, try to start your day by reading something positive / inspirational / motivational – this can set the right tone for your day! And if you’re feeling blue, look up the tweets of someone who motivates / inspires, and that can help you sail through many a blue day!

– See more at: http://www.thenextwomen.com/2013/07/30/7-ways-twitter-can-help-your-business#sthash.Xu6fLNcV.dpuf

Why (and How) You Should Invest In Yourself, Not Just Your Employer

August 1, 2013 by  
Filed under News & Events, Training, Tips and Resources

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Source:  http://alexisgrant.com/2013/07/30/invest-in-yourself/

Author: Alexis Grant

If there’s one big mistake young people make in their careers, it’s this: they work so hard for their employer that they forget to invest in themselves.

Why is that a big mistake? Why does it matter more than ever before?

Because in our new digital world of work, all workers are dispensable. Yes, that means you. No matter how good you are at your job, no matter how great your skills or how big your network, your job is not secure.

Sure, it’s more secure if you become what Seth Godin calls a lynchpin, someone who holds organizations together and makes things happen. It’s more secure if your boss and colleagues like you. But no matter how awesome you are, if you’re depending on someone else to employ you, your paycheck is at stake.

http://alexisgrant.com/2013/07/30/invest-in-yourself/

Image: Invest in yourself

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Portrait of a Freelancer: Are Freelancers Mostly Stay at Home Moms?

July 29, 2013 by  
Filed under News & Events, Training, Tips and Resources

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Source:  http://inspirationfeed.com/inspiration/infographics/portrait-of-a-freelancer-are-freelancers-mostly-stay-at-home-moms/

Author:  Igor Ovsyannykov

The first thought that comes to mind is that freelancers are usually stay at home moms trying to earn side income while taking care of the kids. This is very stereotypical, and not true. Freelancing  is a misunderstood career choice. The following infographic, based on a recent survey by CreditDonkey, does a great job of painting a picture of the modern freelancer. Enjoy!

portrait of a freelancer1 Portrait of a Freelancer: Are Freelancers Mostly Stay at Home Moms?