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Why You Should Be Targeting Tablet Users

October 16, 2012 by  
Filed under Training, Tips and Resources

Why You Should Be Targeting Tablet Users

 

Tablet users are evenly-represented by gender, just slightly more women than men and most tablet users fall between the ages of 25 and 44, the demographic with the largest disposable income. More importantly, 60% of tablet users have incomes over $75,000 a year, which makes tablet traffic hugely valuable, both for retail and advertisers.

Another hugely important reason to target tablet users is the way people use them. Since people use tablets before bed, in waiting rooms, on the subway, and other circumstances when they have down time, they’re more likely to browse, explore, and shop online.

Having access to consumers on-the-go is a huge benefit to retailers that compete with brick-and-mortar stores. Even more than laptops, consumers use their tablet to research purchases and comparison-shop; and catching consumers while they’re already out shopping makes it much easier to close the deal.

 

You’ll find the best answers to your questions: Why should your business care? How you can attract tablet traffic?

Read more here

Written by Julia Peterson

Smartphone Traffic to Ecommerce Sites Up 103% Since 2011

October 16, 2012 by  
Filed under Training, Tips and Resources

Smartphone Traffic to Ecommerce Sites Up 103% Since 2011 [INFOGRAPHIC]

How important is mobile optimization to your ecommerce website? If going mobile isn’t already one of your priorities this year, you might want to clear some space in your strategy for it. The following infographic, brought to us by the folks over at digital marketing technology company Monetate, highlights the impressive growth in traffic (103%!) from smartphones to leading ecommerce websites over the past year.

website mobile optimization topping the list, growth in traffic (103%!) from smartphones, mobile email optimization at 35%..

Read more here

Author:  Pamela Vaughan

10 Branding Lessons That Every Business Graduate Should Know (But Doesn’t)

October 16, 2012 by  
Filed under Training, Tips and Resources

These are 10 branding lessons that was useful in every business.

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About the Author: Neil Patel is the VP of Marketing of KISSmetrics and blogs at Quick Sprout.

How to Convert Casual Blog Visitors Into Dedicated Subscribers

October 16, 2012 by  
Filed under Training, Tips and Resources

How to Convert Casual Blog Visitors Into Dedicated Subscribers

According to Pamela Vaughan here are the steps to make casual blog visitors into dedicated subscribers.

Step 1: Blog Frequently

Step 2: Create a Blog Subscription Landing Page

Step 3: Promote Your Blog Subscription Landing Page With CTAs

Step 4: Do Some Email Marketing

 

Read more here

Head 2 Toe Care

Head 2 Toe Care

From head to toe beauty and skin care.

“Treat your feet right and left”

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