213-268-0918
22519 Hawthorne Blvd.
Torrance, CA 90505

Why (and How) You Should Invest In Yourself, Not Just Your Employer

August 1, 2013 by  
Filed under News & Events, Training, Tips and Resources

Comments Off on Why (and How) You Should Invest In Yourself, Not Just Your Employer

Source:  http://alexisgrant.com/2013/07/30/invest-in-yourself/

Author: Alexis Grant

If there’s one big mistake young people make in their careers, it’s this: they work so hard for their employer that they forget to invest in themselves.

Why is that a big mistake? Why does it matter more than ever before?

Because in our new digital world of work, all workers are dispensable. Yes, that means you. No matter how good you are at your job, no matter how great your skills or how big your network, your job is not secure.

Sure, it’s more secure if you become what Seth Godin calls a lynchpin, someone who holds organizations together and makes things happen. It’s more secure if your boss and colleagues like you. But no matter how awesome you are, if you’re depending on someone else to employ you, your paycheck is at stake.

http://alexisgrant.com/2013/07/30/invest-in-yourself/

Image: Invest in yourself

S

 

Portrait of a Freelancer: Are Freelancers Mostly Stay at Home Moms?

July 29, 2013 by  
Filed under News & Events, Training, Tips and Resources

Comments Off on Portrait of a Freelancer: Are Freelancers Mostly Stay at Home Moms?

Source:  http://inspirationfeed.com/inspiration/infographics/portrait-of-a-freelancer-are-freelancers-mostly-stay-at-home-moms/

Author:  Igor Ovsyannykov

The first thought that comes to mind is that freelancers are usually stay at home moms trying to earn side income while taking care of the kids. This is very stereotypical, and not true. Freelancing  is a misunderstood career choice. The following infographic, based on a recent survey by CreditDonkey, does a great job of painting a picture of the modern freelancer. Enjoy!

portrait of a freelancer1 Portrait of a Freelancer: Are Freelancers Mostly Stay at Home Moms?

8 Ways to Win at Marketing by Being Useful

Comments Off on 8 Ways to Win at Marketing by Being Useful

Source:  http://www.jeffbullas.com/2013/07/11/8-ways-to-win-at-marketing-by-being-useful/

Author:  Jay Baer

Marketers are competing in a vast sea of messages from other companies, friends and family of their clients and prospective clients. Today’s marketers need to be smart and be HELPFUL with their social media marketing and not bombard a sales message over and over again.

8 Ways to Win at Marketing by Being Useful In my new book “Youtility: Why Smart Marketing is about Help not Hype” the premise is that if you create marketing that people genuinely want, you can dispense with the “shock,” “awe,” and “viral” and focus on solving problems, answering questions, and creating long-lasting customer relationships by doing so.

Your company is being forced to compete for your customers’ attention against those customers’ family members and best friends. If you’re useful enough, and if you commit to inform rather than promote, customers will reward you with trust and loyalty.
I’d like to share some of my top tips for smart marketing with Youtility:

1. Be a resource

Today’s consumers besieged with every company of every type, size, and description jostling for attention, making pleas to friend, follow, subscribe, read, watch, and click. Unimaginative marketers attempt to stand out with message frequency, or by exchanging bribes for attention (resulting in an explosion of Facebook contests and giveaways, among other tactics).
But sending messages too often can have unintended consequences. Instead, be helpful and provide information that people need such as directions

2. Be inquisitive

You have to understand what your prospective customers need to make better decisions, and how you can improve their lives by providing it. The best way to understand customer needs is to ask real customers. You have to understand not just what your customers need, but how and where they prefer to access information.

3. Be a listener

Nothing reveals real-time customer queries like social media. In my first book, The NOW Revolution, I wrote about the “anyone know” phenomenon in social media, particularly Twitter. Every second of every day consumers are seeking answers and solutions, often phrasing those queries as “Anyone know . . .” Go to Twitter and type “Anyone know” into the search box right now, and you’ll see a river of inquiry flowing by.
In practice, that type of research is better suited for companies looking to provide solutions at the point of need, which is one form of Youtility (@HiltonSuggests does this, for instance). However, for most companies looking to make their marketing more useful, examining social chatter more broadly will be a better way to surface consumer desires.

4. Be radically transparent

Provide online answers to nearly every question a customer could conceivably ask—before they think to ask it.

5. Be patient

That doesn’t mean it will, or should, take you multiple years to start seeing a return on your useful marketing, but recognize that you are planting seeds that will bloom in time, not necessarily overnight.

6. Be wise

To succeed, your prospective customers must consider you a friend. And if, like their friends, you provide them real value, if you practice Youtility rather than simply offer a series of coupons and come-ons, they will reward your company with loyalty and advocacy, the same ways we reward our friends.

7. Be trustworthy

“Trust has never been more important as a corporate asset, and it needs to be managed for people to believe the information you’re putting out,” says Amy Treanor, executive vice president of Edelman Square, the division of the firm responsible for the annual Trust Barometer.

“To really be a trusted enterprise,” Treanor says, “you need to focus on the more societal and engagement activities: transparency, employee engagement, listening to your customers, and putting them ahead of profits.”

8. Market your marketing

You know what happens when most companies launch a new, branded mobile application or other content-rich marketing program intended to effectively combine information and promotion? Nothing. You’ve heard the saying “If a tree falls in the forest, and no one is around to hear it, does it make a sound?”

The same logic works in these scenarios: “If you create Youtility and don’t tell anyone about it, does it even exist?”
When you launch the app, or commence blogging, or begin answering questions, you have not reached the finish line; you have reached the starting line. Too many businesses break out the champagne just because something new was created. Remember, Youtility is all about being useful, which literally means “full of use.”

Do these and you’ll create a customer for life

You know that expression “If you give a man a fish, you feed him for a day; if you teach a man to fish, you feed him for a lifetime”? Well, the same is true for marketing: If you sell something, you make a customer today; if you help someone, you make a customer for life.
I call this Youtility. Not “utility,” because a utility is a faceless commodity. Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is massively useful information, provided for free, that creates long term trust and kinship between your company and your customers
The difference between helping and selling is just two letters. But those two letters now make all the difference.

Inspired by the New York Times best sellerYoutility: Why Smart Marketing is About Help not Hype by Jay Baer. See YoutilityBook.com for other resources.

 

 

 

Podcasts for Business Owners Reveal Powerful 5 Steps Business Goal Formula For All Women Entrepreneurs

Comments Off on Podcasts for Business Owners Reveal Powerful 5 Steps Business Goal Formula For All Women Entrepreneurs

Source:  http://www.webwire.com/ViewPressRel.asp?aId=177148#.UfYT59JkO7w

Author:  WEBWIRE

VICTORIA, Australia July, 2013 – It was Robert Collier who said that, “Success is the sum of small efforts that are repeated day in and day out” and he was right. In 2013, when there is a fiercely competitive global market, it’s imperative business owners take the time out to write their business goals down, no matter how long or short they are.
Unfortunately, there are many business owners who rely on wishful thinking, blind luck and hope by NOT taking the ‘time out’ to write down their goals and the actual steps required to achieve them. Business coach and marketing mentor, Annemarie Cross says, “If this sounds familiar, you’re certainly not alone. This is why setting a powerful business goal is something I encourage ALL my clients to work on.”
www.ambitiousentrepreneurnetwork.com/

Annemarie empowers business owners around the world through her podcasts for entrepreneurs on the ‘Ambitious Entrepreneur Network’.  She concentrates heavily on helping business women build their reputation as experts in their respective field so they can get noticed, hired, and paid what they are worth.

With close to 100 successful podcasts for business owners under her belt where she interviews guest entrepreneurs to entertain and inform listeners on business topics, Annemarie is successfully gleaning secrets from the people who have already ‘been there, done that’ so that other entrepreneurs can learn from their mistakes and make sure they don’t make the same ones themselves.

By creating a ‘30-day Powerful Biz Goal’ many of Annemarie’s clients and fans of herpodcasts for business owners have achieved incredible results in their businesses.  In one of her podcasts for entrepreneurs, Annemarie refers to this ‘Powerful Biz Goal Formula’ that includes five steps to goal achievement each and every time:

  • Specific—What is the goal that business owners want to achieve?
  • Measurable—

Why: Why is this goal important to business owners?
When: When do business owners want to have achieved this goal?
How: How will business owners know when they have achieved their goal?

  • Actions— What actions need to be taken to ensure business owners achieve their goal? LIST THEM ALL.
  • Resources— Who/What else do business owners need to ensure they achieve their goal?
  • Time—

Schedule Time: Business owners should plan ahead and stick to these commitments.
Outsource Tasks: Business owners should keep in contact with their team ensuring they are aware of deadlines, expectations etc.

  • Remember—

Monitor: Business owners should monitor their progress to ensure they stay on track.
Celebrate: Business owners should celebrate their success once they have achieved their goal.

www.ambitiousentrepreneurnetwork.com/

Award-winning podcast host Annemarie Cross has been involved in over 200 podcasts, and has been dubbed ‘The Podcasting Queen’ by her followers and listeners. To find out more about business success from Annemarie, and about her ‘Powerful Biz Goal Formula’, listen to her small business podcast show for entrepreneurs atwww.ambitiousentrepreneurnetwork.com/ today.

“iParenting” In The Internet Age – Smartphones, Tablets, Computers & Kids

Comments Off on “iParenting” In The Internet Age – Smartphones, Tablets, Computers & Kids

Source:  http://thelifeoasis.com/iparenting/

Author:  Ryan Gagajena

 

The rise of computer tablets to smartphones, our children are growing up with these technology every day of their lives. The internet and these technologies have made our lives fun, educational and full of DANGER!

How are parents managing the internet with their kids?

What are parents doing about it?

And what are the benefits and dangers of the internet?

  • Do you use your phone to baby sit your kids?

  • Are you worried that your child is getting addicted to video games?

  • Do you want to leverage the internet as an educational tool but not sure where to start?

  • Are you not sure how to monitor your child’s activities on the internet to protect them from “harmful” and “inappropriate” contents?

  • We will discuss on how parents keep up with the latest trends in gaming, social media and security that is appropriate for our children’s age.

    Topics:

    1. Understanding how these electronics devices that are connected to the internet is molding our children’s life.

    1. Fun and educational tools we can use for our children.

    1. Social media and the role it plays in our family.

    1. “Inappropriate” age specific contents that our children are exposed to.

    1. How we monitor our children’s “online” activities?

    With the emergence of smart phones and computing tablets, our children will continue to be able to access the internet and use these devices whether we like it or not. As parents, lets take a “pro-active” approach, embrace and make these devices a positive and rewarding experience for our children and our whole society.

    Check out more classes at www.thelifeoais.com
    KIDS ARE WELCOMED!
    NOTE: Kids are welcomed to this event and we will have a separate room for them with activities and a mini-presentation for those kids who might be interested in what is the internet and how does websites work!

Next Page »